Around the Net
Marketers Want More Testing And Less Debating Over Metrics
- Wall Street Journal, Tuesday, April 4, 2017 9:26 AM
Many marketers want better standards for digital advertising performance and more testing vs. a debate over metrics, according to a report in the Wall Street Journal. These marketers want to see more tests to see what works on platforms like Facebook and Snapchat so they can better take advantage of them.
