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Unilever To Save 2 Billion Euros Producing Fewer Ads

Unilever is looking to shave 2 billion Euros from its marketing budgets by -- among other steps -- reducing the number of ads it creates by 30%. "Marketing Week" reveals that the FMCG giant has found it can use ads for a longer period, and so can save money by producing fewer assets.

Read the whole story at Marketing Week »

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