- Campaign, Monday, April 10, 2017 8:06 AM
Personalisation may well be a buzz word at the moment but
Netimperative reports research from Acquia reveals nearly nine in ten marketers feel unable to offer a personal web experience for
visitors. Nearly half of those who believe they are unable to recognise a visitor and then align that with relevant content. Nearly as many again cite lack of budget and the right technology.
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