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Timberland Uses Geo-Targeting For A 6% In-Store Lift

  • Campaign, Wednesday, April 12, 2017 4:57 AM
Timberland is reported in Campaign as driving in-store visits up by 6% among outdoor-loving 18-34 year olds. It worked with Amplifi, Vizeum and xAd to target people most likely to be interested in the outdoors and fashion and who were near a store. In fact, the distance to their nearest store was flagged up in display.

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