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Coke Pulls Plug On 'Life' Version In UK
- Drinks Business Review, Thursday, April 13, 2017 8 AM
Coca-Cola is discontinuing the healthier Life variety in the UK after flat sales. Coca-Cola Life, which accounts for only under 1% of the company's trademark sales, had poor sales since its launch in 2014. Coca-Cola stated that taking out the Life variant can enable the company to simplify consumer choice between sugar and no sugar formats.
