Teens with cell phones are significantly more likely than their non-cell-carrying peers to use the Internet every day, read newspapers and magazines, and listen to the radio, according to a study of
400 teenagers conducted by WPP Group's MindShare Online Research. The study also found that cell phone use by teens jumped 43 percent in 2004 compared to 2003. Older teens are also much more likely to
carry cell phones than younger ones, with seven out of 10 kids ages 16 or 17 owning mobile phones, compared to half of the 14- and 15-year-olds and one out of four 13-year-olds. Teenagers who carry
cell phones tend to use them heavily; 83 percent use their phones every day, and 64 percent use them several times a day or more.
--David Kaplan
