• by Amy Corr  @MediaPostOTL, April 18, 2017

Wray Ward was named agency of record for Oldcastle APG's Sakrete brand of bagged concrete mix. The agency will handle research, strategy development and integrated marketing for its portfolio of concrete products. Wray Ward will provide insights, strategy, creative, media planning and buying, search and digital, public relations and content development services for the brand.

"Sakrete has been trusted for its innovative mixes, maintenance and repair products for homes and outdoor spaces for 80 years," said Mary Beth Sharp, director of brand management for Oldcastle APG. "Wray Ward's strength in strategic planning as well as digital, creative and content development makes them a natural fit for our brand, its heritage and the future."