Around the Net
Publishers Seek To Create Their Own Marketing Cloud
- Wall Street Journal, Friday, April 14, 2017 8:30 AM
As publishers grow increasingly frustrated by the number of vendors they have to work with in ad tech, they're looking to create their own ad tech stack and marketing cloud to understand which ad sources are bringing them the most revenue on any given day, the Wall Street Journal reports. For example, Meredith Corp. has partnered with Staq, a company that will help the publisher better understand data sources, streamline their ad business, and untangle tech issues. Publishers are challenged by working with a multitude of ad tech firms to better understand ad measurement and performance, data, programmatic media, and other aspects of their ad sales operations.
