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Natural Care Products Add Activism To Marketing

Honest Company, Burt’s Bees and Eclair Naturals, are all reaching out to consumers. The activism that often accompanies the products should not come as a surprise. Sales of natural body care products — which do not contain artificial colors, preservatives, flavors or sweeteners and are minimally processed — jumped 10.6%, to $1.1 billion, for the year.

Read the whole story at The New York Times »

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