• by Tanya Gazdik , April 18, 2017

PayPal is launching a digital brand campaign that seeks to educate consumers on the many ways the money exchange service can be used in their daily lives as they manage and move their money.

“PayPal Can Do That” is an extension of the “New Money” global brand campaign that debuted during the first quarter of the 2016 Super Bowl and established PayPal’s vision for the future of money as a newly independent company after separating from eBay, says Dhiraj Kumar, PayPal senior director, consumer marketing, North America.

Since “New Money” was introduced, PayPal has pursued this vision by offering new product experiences like a redesigned mobile app, and striking partnerships with industry players like Visa, MasterCard and Facebook to deliver payment solutions that move beyond a checkout button and better suit the personal preferences of customers in the digital age, Kumar says.

“The ‘PayPal Can Do That’ campaign features the many ways PayPal offers choice and flexibility through seamless payment experiences for our customers,” Kumar tells Marketing Daily. “This is truly an evolution and extension of our overall marketing efforts. Each element of the campaign embodies the complete value proposition of PayPal: one account for all the ways to manage and move your money.”

The spots were created by Crispin Porter + Bogusky, Los Angeles, PayPal’s global brand marketing agency.  CP+B was also behind the creative of last year’s “PayPal is New Money” global brand campaign.

The first phase of the “PayPal Can Do That” campaign will be supported through a national paid media plan across digital properties including NBC, ABC, Bustle, Facebook and Instagram with a range of creative video and ad content from April 18 to June 30.   

“PayPal fits seamlessly – in many ways – into customers’ daily lives as they manage and move their money,” Kumar says. “‘PayPal Can Do That’ seeks to drive awareness and understanding of how PayPal has moved beyond a checkout button to better suit the preferences of our customers in the digital age as they shop, send and manage their money with PayPal in-stores, online and on mobile.”