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Kobe Bryant, BodyArmour Launch First TV Campaign

Lookout, Gatorade. The sports drink company of which Kobe Bryant is the third-largest stakeholder launches its first TV campaign during the NBA playoffs. The NBA star directed and narrated the 60-second spot, which includes the tagline “Obsession Is Natural.” It features several of the sports drink’s endorsers including NBA’s James Harden and MLB’s Mike Trout.

Read the whole story at Fox Business »

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