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Snapchat Unveils AR, Closely Followed By Facebook, Again

  • eMarketer, Wednesday, April 19, 2017 6:30 AM
In a pattern that is familiar to many in digital marketing, just as Snapchat unveils a new augmented reality feature, called World Lenses, Facebook announces it too is working on an AR offering. However, eMarketer points out that it is hardly surprising both are utilising the latest technology because it has been gaining a lot of traction of late.

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