• by Amy Corr  @MediaPostOTL, April 20, 2017

Deutsch LA hired Jorge Calleja as executive vice president, executive creative director, leading creative work on the Uber account. Calleja will report to Pete Favat, chief creative officer of Deutsch North America.

Most recently, Calleja was executive creative director at TBWA/Media Arts Lab. Prior to that, he spent more than four years at The Martin Agency in Richmond, Virginia, where he led creative for Stoli Vodka, Tic Tac and Mondelez's Chips Ahoy! and Ritz brands. While there, he and his team developed the "Wonderfilled" campaign that ran in more than 50 countries. Calleja also held creative roles at Sid Lee Amsterdam, Wieden+Kennedy Amsterdam and Goodby Silverstein & Partners in San Francisco.

"Jorge is one of the best creatives to walk through these doors," said Favat. "His experience building global brands like Oreo, Coca-Cola, Nike and Adidas is inspiring. He's responsible for some of our industry's most visually iconic work, and we're thrilled to have him at Deutsch. He'll be an incredible addition to an already deep creative bench."