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Unilever Fools Consumers With Fake Brand

Unilever’s Suave brand’s latest marketing effort features beauty influencers who were sent the fake brand “evaus" — actually Suave Professionals — to try, and captures their reaction to realizing they had been using Suave the whole time. Now the brand is asking converts to visit a website to receive coupons and share their story with the hashtag #SuaveBeliever.

Read the whole story at Drug Store News »

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