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USA Today Lost Millions Of Facebook Followers After Spammer Crackdown

In April, The Columbia Journalism Review writes that USA Today’s main Facebook page lost upwards of 6 million followers after the social giant took aggressive action against fake-follower-making scammers. “It slashed the page’s following by more than a third, and it came in addition to massive decreases in ‘likes’ at other USA Today-affiliated pages, such as USA Today Sports,” CJR reports.

Read the whole story at Columbia Journalism Review »

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