VSA Partners Expands Into Media Buying

VSA Partners is hiring Meghan Grienenberger as its first-ever associate partner/media director as the agency builds out its offerings with the addition of media, strategy planning and buying. Based in Chicago, she will oversee the growth and development of this department and report to Nick Cavet, associate partner/strategy director.

Most recently, Grienenberger served as vice president of media operations at MBuy, a division of Mediaocean. She has also spent time at full-service B2B agency Davis Harrison Dion and GSD&M. She’s worked with a vast range of clients, including DreamWorks, US Air Force, Los Angeles Tourism & Convention Bureau and Corner Bakery Cafe.

The design agency only recently began consulting in media, aiming to bring its strategy and creative work full-circle and has experienced rapid success, purchasing more than $30 million in media buys over the past two years.

This development also follows January's reshuffling of VSA's leadership team which elevated William Rosen to CEO, succeeding Dana Arnett who moved to the new position of vice chairman/founding partner.



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