Around the Net
Sly Stallone Enters The Ring With Canelo For Tecate
- NYSportsJournalism.com, Monday, April 24, 2017 7:15 AM
Sly Stallone encounters Canelo Alvarez in two spots, under Tecate Light’s “Born Bold” umbrella campaign, telling him to “Be Bold,” as he shows him how to punch a bee hive, use raw meat to reduce a swollen eye and the correct way to display a championship belt. The spots break this week during sports programming, including the NBA playoffs.
