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How Google Cashes In On The Space Below The Search Bar

As Google prepares to report on earnings this week, the New York Times takes a look at the role of search advertising for advertisers and Google. Search advertising, it opines, remains critical and that the ad space adjacent to consumer search results is extremely valuable. Further, since Google launched search 20 years ago, it has "allocated more space to ads and created new forms of them. The ad creep on Google has pushed 'organic' (unpaid) search results farther down the screen, an effect even more pronounced on the smaller displays of smartphones. The changes are profound for retailers and brands that rely on leads from Google searches to drive online sales. With limited space available near the top of search results, not advertising on search terms associated with your brand or displaying images of your products is tantamount to telling potential customers to spend their money elsewhere," the Times reports. Product listing ads are popular with retailers.

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