A new global survey shows that fewer people prefer to watch TV shows on TV sets -- due to the rise of digital media devices and platforms.
Just 55% of people, according to research coming from 26 countries, prefer watching TV shows on TV sets -- a drop of 23% from the level of the year before. In 2014, the preference for watching TV shows on TV sets was 65%.
The research says that more people -- at 42% -- prefer to watch TV on laptops, desktops, smartphones, and tablets. That number is up from 32% a year ago.
Some 19% of global TV viewers, according to the research, prefer to watch sports programming on TV sets, down from 38% a year ago.
In India, for example, the preference for viewing TV shows on TV sets has fallen to 10% from 47%.
When it comes to short-form video clips, the study says 41% would rather see them on mobile devices, up from 28% a year ago. Viewing clips on desktops/laptops has remained roughly the same year-to-year -- 44% in 2017 and 47% in 2016.
Accenture’s research came from 26,000 people age 14 to 55 in October and November of 2016.