UK ad spend rose 3.9% year-on-year in Q4 2016 to reach GBP5.6bn, according to figures from the Advertising Association and Warc. Marketing Week
reveals that throughout 2016 ad spend rose
3.7% to hit GBP21.4bn. Internet advertising was up 13% to reach GBP10.3bn. Nearly all of this growth was accounted for by mobile, which leaped 45.5% in 2016 to reach GBP3.9bn.
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