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Channel 4 Adds Personalisation To VOD Slots

  • Campaign, Tuesday, April 25, 2017 9:29 AM
"Campaign" reveals this morning that Channel 4 is using its 15m strong database of users to allow advertisers to incorporate an individual's name in a video-on-demand advertising campaign. The site believes the first brands signed up to use the technology include 20th Century Fox, Foster's and Ronseal.

Read the whole story at Campaign »

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