LinkedIn Launches Tools For Audience Targeting

LinkedIn has launched Matched Audiences, a suite of three targeting tools that aim to connect marketers with their audiences through site retargeting and account-based and contact targeting.

Through the suite, marketers can upload their CRM files to target specific audience segments and companies of their choosing.

LinkedIn announced the new tools on Monday in a blog post describing Matched Audiences to marketers as a set of targeting capabilities that offers them the ability to combine LinkedIn’s data with their own first-party data.

The post said Matched Audiences will enable marketers to use LinkedIn to "retarget website visitors, market to contacts from customer databases and marketing automation platforms, and reach decision makers at target companies for account-based marketing programs.” The  goal is to help marketers increase ROI by focusing their efforts on the audiences and accounts that are most likely to drive revenue.

LinkedIn said that Matched Audiences is available for all its advertising products, including LinkedIn Sponsored Content, LinkedIn Sponsored InMail, and other ad formats. Further, the Contact Targeting tool enables marketers to upload a list of email addresses or connect directly to Marketo, Oracle Eloqua, or LiveRamp platforms to import lists of contacts.

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