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Trojan Target Women In Condom Campaign

Church & Dwight Company, the makers of Trojan condoms, unveiled a campaign on Monday that it considers the most ambitious in the brand’s history. The campaign introduces a new product, XOXO, that is basically a typical condom. But it comes in more gender-neutral purple packaging and includes a carrying case that could slip easily (and discreetly) into a purse.

Read the whole story at The New York Times »

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