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Content Marketing Has A Recall Problem, Research Finds

  • eMarketer, Wednesday, April 26, 2017 6:56 AM
Recall is an issue with content marketing, according to research reported by eMarketer. Eight in ten UK internet users forgot about branded content they had seen within the past three days, and half couldn't recall a single detail about it. Key attributes for being remembered including revealing something new or what entertains or inspires a reader.

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