• by Larissa Faw , April 26, 2017

Industry veteran Amy Snelling is departing SapientNitro to join Allen & Gerritsen (A&G) as SVP, Business Leadership. In this new role, she will partner with her SVP, Business Leadership colleague Joey Curtis to oversee accounts including Waters Corporation, the Museum of Science, TJX Companies, Hartford Funds and Toyota Raymond. She will report to Dan Beder, managing director of the Boston office.

Snelling’s move to A&G was a long time coming: she and CEO Andrew Graff first connected almost two decades ago when she applied for a job at the agency. Graff let her know there weren’t openings at the time but encouraged her to stay in touch. “Amy has been on my radar for a long time now, and I’ve been continually impressed with her ability to translate a consumer insight into a campaign that’s truly inventive," said Graff. Snelling is a familiar face with several of her coworkers. She used to work alongside chief creative officer Jennifer Putnam at both SapientNitro and Digitas and Beder at Digitas.

“A&G has been on my list forever,” Snelling said. “The culture is universally known to be great, and I love that the agency has a people-focused environment not only internally but with clients as well. I also love that I have the ability to teach up and coming talent while still learning myself. I was ready to go to a creative, entrepreneurial place where I could quickly effect change, and A&G is the perfect place to do that.”