BIZ DEV: Barker Named AOR For WaffleWaffle

Barker was named the first agency of record for WaffleWaffle, a ready-made Belgian waffle snack currently sold in WholeFoods and Gristedes. The agency will handle branding and strategy, including new packaging and logo design, along with media buying and planning. Barker will work on the launch of four new WaffleWaffle breakfast products, debuting in June at Walmart.

"BARKER offers strategic expertise, creative impact, and genuine integration across all disciplines and channels, so they are the ideal one-stop partner for our entrepreneurial firm," said WaffleWaffle co-founder and managing partner, Sam Rockwell.

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