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BMW Ad Banned In UK For Promoting Car's Speed
- The Drive, Friday, April 28, 2017 7:16 AM
BMW ran a print ad in Great Britain's Telegraph Magazine in January promoting the fastest accelerating car BMW's ever built—the M760Li xDrive. Appropriately, the tagline BMW used communicated the "velvet hammer" thesis of the V-12 executive sedan pretty well, reading: "Luxury just lost its manners." British advertising watchdog, the Advertising Standards Authority, has banned the ad from running again.
