Around the Net

Kind Foundation Launches Social Campaign

  • Quartz, Friday, April 28, 2017 7:17 AM

A new digital tool disrupts homogeneous news feeds by connecting US Facebook users to people outside their filter bubbles. “Pop Your Bubble” is funded by The KIND Foundation, the non-profit arm of the granola bar company, which works to foster kinder and more empathetic communities. The tool prompts users to “follow” Facebook users who have been identified by an algorithm as your demographic opposite.

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