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What Advertisers Should Take Away From Google Parent Alphabet's Earnings

Google posted solid Q1 earnings amid the controversy over brand safety and YouTube. The Wall Street Journal reports that advertisers should keep in mind five things from the earnings report: The fallout from brands' suspension of advertising on YouTube may hit in Q2 and Google executives remain confident about revenue growth on YouTube, Google is taking action on brand safety issues, the mobile search business is growing, machine learning advances will help improve ads, and TV advertising on YouTube TV isn't a priority yet.

Read the whole story at Wall Street Journal »

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