• by Larissa Faw , May 1, 2017

Publicis Media has expanded the responsibilities of Mitch Scharf to create tighter alignment between its Zenith and Moxie brands.

Scharf, current EVP client leadership at Atlanta-based Moxie, will now also serve as managing director of Zenith’s Atlanta operations. In this newly created dual role, he will be tasked with strengthening the firm’s presence and reach in the Southeast.

In the last few years, Zenith's Atlanta office has expanded from a small satellite office to a regional hub staffed by 75+ employees.

He will continue to be based in Atlanta, reporting to Sean Peters, president, Zenith U.S. and Solange Claudio, president, Moxie.

Scharf has spent the past two years at Moxie where he is credited with helping the marketing shop generate the largest growth during its 16-year-history.

Moxie's client roster includes Verizon Wireless, The Coca-Cola Company, Ainsworth Pet Nutrition, Hoover, TaxSlayer, American Cancer Society and Delta Air Lines.