On the fringes of suburban Detroit, Casey Hurbis presided over the successful reintroduction of the Fiat brand to the United States. But in 24 years as a brand marketer, he was eager for a change of scenery and wanted to do something that he had never done: Work in downtown Detroit. With Quicken Loans playing a key role in revitalizing the heart of the Motor City, Hurbis saw an opportunity to fulfill that dream.