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Quicken Loans CMO On Jumping From Auto To Finance

On the fringes of suburban Detroit, Casey Hurbis presided over the successful reintroduction of the Fiat brand to the United States. But in 24 years as a brand marketer, he was eager for a change of scenery and wanted to do something that he had never done: Work in downtown Detroit. With Quicken Loans playing a key role in revitalizing the heart of the Motor City, Hurbis saw an opportunity to fulfill that dream.

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