• Bloomberg, Wednesday, May 3, 2017 6:24 AM

In a bid to take advantage of Google's brand safety woes, News Corp. has launched a new service that aims to make sure digital ads don’t appear next to fake news or offensive videos, according to a Bloomberg report. The company's Storyful division will track websites that are known as "purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places." Google's YouTube has scrambled to reassure advertisers that their ads are appearing in brand-safe environments. GroupM and Weber Shandwick are the first two customers that will use the Storyful database. News Corp. said it's working with Moat, recently acquired by Oracle Corp., and the City University of New York School of Journalism to maintain a list of controversial website domains. While the database will be free, Storyful will eventually offer services to help advertisers determine where to place ads.

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