Durham, NC-based McKinney has been appointed global agency of record for Corian, the DuPont surfaces brand.
According to Julie Eaton, Surfaces Global Business Director, DuPont Protection Solutions, the selection followed a review involving five agencies. Most recently, Eaton added, Corian has relied on internal talent and a number of smaller agencies to execute its ad strategy.
McKinney will provide advertising, media, strategy, social, and public relations services.
The Corian brand is well known for its kitchen countertops and also provides interior and exterior siding surfaces among other products.
“Corian is a brand that has been continuously evolving to meet the needs of contemporary design for the past 50 years,” said Eaton. ”As we look to take our vision for the Corian brand further and change the way our customers think about and interact with design materials, we are delighted to have an agency in McKinney with such industry expertise and unrivaled creative talent.”
McKinney’s first work for the brand is expected to break in the summer, Eaton confirmed.
“It is great to become part of the Corian family,” said Brad Brinegar, chairman and CEO of McKinney, part Cheil Worldwide. “Corian is an industry-leading, innovative product, and we’re thrilled to help transform the brand for homeowners, architects, and designers all over the world.”