'Time Out' Launches In Austin, Showcases Capital

Time Outis expanding into Austin, Texas, with the launch of its first, quarterly free print magazine in the city. It debuts May 11 with a circulation of 75,000 copies and covers fun summer things to do in the capital.

The print product is an addition to the Time Out Austin site and a live events program in the city.

“We hope people will use our first issue as a trusted guide to come back time and time again this summer as we share the best events to check out ... favorite restaurants and bars to visit and more,” stated Erin Kuschner, editor of Time Out Austin. Shecalled the city “robust in its cultural offerings with an ever-changing food, drink, music and theater scene.”

The magazine will be available at restaurants, bars, coffee shops, retailers, hotels and cultural institutions across Austin.

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Time Out relies on a rather aggressive distribution strategy, including “street teams” who hand out copies in areas that get heavy foot traffic. In Austin, they will hit Downtown Austin and on South Congress.

Time Out Austin will feature articles recommending the best events, movies, concerts, theater and art in the city, as well as the latest eating and drinking trends. The new issue will include a list of Austin’s best ice cream shops, a guide to the city’s trendiest neighborhoods and a look at its rising female DJ crews.

Time Out has magazines in 108 cities across 39 countries with a global monthly audience reach of 156 million, the company claims. Time Out London went free in 2012, followed by Time Out New York and Time Out Chicago in 2015 and Time Out Los Angeles and Time Out Miami last year.

Christine Petersen, who was named CEO of Time Out Group’s business division Time Out Digital earlier this week, stated: “Magazines are a fantastic marketing channel for us as it is simply unique to get such a highly curated product packed with positive, inspirational content and great advertisement into the hands of millions of consumers.”

She added that demand from advertisers “has been strong.”
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