Around the Net
McDonald's Plays Up Premium Line
- Chicago Tribune, Friday, May 5, 2017 8:02 AM
McDonald's is launching premium mix-and-match sandwiches it calls Signature Crafted that cost $5. The line was developed after McDonald's discontinued Create Your Taste, an entirely customizable sandwich platform. Premium burgers have had little success at McDonald’s, which has tried options from the Arch Deluxe to Sirloin Burgers.
