Scharf has more than 15 years of media experience in the Atlanta market and has worked on brands such as The Coca-Cola Company, Verizon Wireless and Delta Air Lines.
In his new role, Scharf will focus on driving revenue growth and ensuring client satisfaction. In the past few years, Zenith's Atlanta office has grown from a satellite office to more than 75 employees.
"I'm excited to have Mitch lead the Zenith Atlanta office," said Sean Reardon, CEO of Zenith USA. "This shift is a great opportunity to create tighter alignment between the Zenith and Moxie brands — bringing together the power of Zenith's media capabilities and Moxie's next generation marketing solutions."