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Nike's Breaking2 Was Marketing Stunt

Nike’s Breaking2 initiative didn’t quite reach its goal of breaking the two-hour marathon mark, but that hasn’t stopped the company from crowing about the results. While purists may take offense at the suggestion this was a marketing stunt, the company wasn’t running Twitter ads promoting the #Breaking2 hashtag all day on a whim.

Read the whole story at TechCrunch »

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