Around the Net
P&G's New Slogan Under Scrutiny
- Marketing Week, Monday, May 8, 2017 8 AM
When Procter and Gamble unveiled its “Irresistible Superiority” mindset to analysts last week, it was met with confusion. Chief financial officer Jon Moeller attempted to win over his audience by explaining how the company is overhauling its approach to advertising, products, packaging, sampling and in-store promotions in order to drive growth.
