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YouTube Brand Safety Issues Caused 5% Of Top Advertisers To Leave

  • CNBC, Monday, May 8, 2017 6:34 AM
Analytics firm Media Radar estimated that 5% of the leading advertisers suspended advertising on YouTube due in April compared to the prior month due to brand safety issues that emerged a couple of months ago.  The 5% are reportedly "customers of Google Preferred, YouTube's program for advertising on its top-tier videos," according to a CNBC report. CNBC reported that media buying firm Havas pulled its U.K. clients, and several brands including L'Oreal, McDonald's, Audi, Starbucks, Pepsi, Dish Network, and General Motors ads from YouTube and other Google platforms. Google is working to address the problems.

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