A third-quarter 2016 Forrester Research survey of 3,542 to 3,697 U.S online adults 18 years and older with current TV service found that 19% are likely to cut their traditional pay TV service in the next six months. This is up from a 9% number conducted in a survey in 2013.
The research defines “likely cord cutters” as those likely to cut the paid TV cord in the next six months, rating it 4 to 5 scale: from 1 (unlikely) to 5 (very likely).
The Forrester survey says current cord cutters have risen to 6% in 2016 from 3% in 2013. The research for these results is from an online survey of 4,515 to 4,604 U.S. adults 18 years and older.
The top reason for cutting the cord -- or considering cutting the cord -- is the cost of traditional TV service.
Nearly half of married couples -- at 48% -- are cord cutters, as well as 28% of older Millennials ages 28 to 36.
The survey noted that Netflix (60%), HBO Now (45%) and Hulu (41%) are perceived to have the “most interesting original content.” They are followed by: Amazon (36%). CBS All Access (35%). And NBC’s SeeSo comedy platform (32%).