Online job site CareerBuilder.com has become the first marketer to commit to buying airtime during next year's Super Bowl. "We think the Super Bowl is a great advertising opportunity, and it has been
so in the past for us," a CareerBuilder.com spokeswoman said. "Plus, with the whole advertising package we were presented with, there was no reason to wait until it started getting cold."
CareerBuilder.com had its Super Bowl debut in 2005.
--David Kaplan
