Accenture's Agency Buying Spree Continues

Accenture continues its agency buying spree with the acquisition of creative agency The Monkeys and its design business, Maud. Terms weren’t disclosed.

According to the consultant, the move strengthens the customer experience capabilities of its digital agency unit Accenture Interactive.

The acquisition follows the firm’s purchase of a majority stark in German digital agency SinnerSchrader in the first quarter.

According to agency tracker COMvergence Accenture was one of the two most acquisitive IT/consulting firms of digital agencies last year along with IBM iX. Both firms made seven agency acquisitions in 2016.

The combined staff and revenues of the companies acquired by Accenture were 1,284 and $172 million respectively.

COMvergence cited Accenture’s deal to buy London creative agency Karmarama last year as “a strong move by a consulting firm to get into the advertising business.” 

Sydney-based The Monkeys has 130 employees and counts among its clients Telstra and Quantas.

“Customer experience is the new battleground and this acquisition will enable Accenture Interactive to integrate creative excellence with digital customer experience delivery,” said Brian Whipple, head of Accenture Interactive.

The Monkeys’ current management team led by CEO Mark Green will continue to manage the agency.  

 

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