Around the Net
Twitter Links Ad Spend To Outcomes With Dunnhumby Deal
- Campaign, Tuesday, May 9, 2017 6:51 AM
Twitter has signed a deal with Dunnhumby, the company that created the Tesco Clubcard and now resells data from loyalty schemes. Using Dunnhumby's data, Twitter is hoping to prove a link between an advertiser's spend on the microblogging platform and its users' purchases, Campaign reveals.
