• by Sara Guaglione , May 9, 2017

Tribeca Studios, Tribeca’s content arm, and Vox Creative, Vox Media’s branded content studio, will offer branded video to be distributed across Vox Media’s editorial brands, which include The Verge, Vox, SB Nation, Eater, Polygon, Racked, Curbed and Recode.

Though each company’s involvement will vary, based on the project, generally Tribeca Studios will create long-form content and Vox Creative will produce complementary digital video to be distributed on Vox Media’s sites.

Advertisers will also have access to Vox’s Concert, a content and audience inventory tool created in partnership with Vox Media, NBCUniversal and Condé Nast portfolios. Concert can sell advertising across all of the companies’ digital properties and includes branded content, native ads, video, text and photo elements.

Additionally, Vox Media and Tribeca Enterprises’ collaboration gives advertisers the opportunity to reach the annual Tribeca Film Festival’s audiences.

For example, the launch project between Vox and Tribeca was a film series called The 19 Degree Experience, which focused on 10 up-and-coming directors and their “perfect journey.”

The series was produced by Tribeca Studios for travel and lifestyle accessories brand Tumi and its new aluminum travel collection.

The films premiered at the 2017 Tribeca Film Festival last month. Vox Creative created complementary digital video content to support the series and distributed them across Vox Media’s brands and Concert.

Vox Media also recently announced a slate of new video series, as well as a partnership between The Verge and Twitter on a new live weekly show. The show, called called “Circuit Breaker: The Verge’s Gadget Show,” will debut this fall and review and experiment with trendy gadgets.