McCann New York’s “The Field Trip to Mars” for Lockheed Martin was a big winner at the global ADC 96th Annual Awards gala in New York Monday night with eight ADC Gold Cubes and an ADC Black Cube in Digital for best in discipline.
The performance helped McCann sweep three top cumulative awards, as McCann New York was named Agency of the Year and Digital Agency of the Year, while McCann Workgroup was named Network of the Year, based on total awards won across all disciplines and categories.
“The Field Trip to Mars” from McCann New York won two ADC Gold Cubes in the Advertising, six ADC Gold Cubes in Digital and the ADC Black Cube in Digital for best in discipline. The agency also received three ADC Silver and three Bronze Cubes for work done on behalf of Lockheed Martin (which also took home Client of the Year honors), The Brady Campaign, Godiva and Girls Who Code.
Other top global winners this year include Dentsu, Tokyo (this year’s Design Team of the Year winner), with 24 ADC Cubes overall (two Gold, seven Silver and 15 Bronze); Leo Burnett Chicago with three ADC Gold Cubes and the ADC Black Cube for best in discipline in Advertising for “Van Gogh BnB” on behalf of Art Institute of Chicago; BBDO Dusseldorf with two ADC Gold and five Silver Cubes for “Pepsi Light - Iconic Moments” for Pepsi Deutschland GmbH; and Goodby Silverstein & Partners, San Francisco, with two ADC Gold, one Silver and five Bronze Cubes for a variety of work.
Netherlands-based SILO, received two ADC Gold Cubes and the ADC Designism award recognizing best in discipline for work that drives social good, all in Design for its “Zaans Medical Centre Healing Environment” for Mecanoo Architects and Zaans Medical Centre.
Two other ADC Designism awards were presented: one in Advertising to BBDO New York for “Evan” on behalf of Sandy Hook Promise, and the other in Digital to The Partners, London, UK for “Visual Identity conducted by Sir Simon Rattle” for London Symphony Orchestra.
Production Company of the Year honors went to Framestore, New York while School of Visual Arts, New York was named school of the year. More on the awards can be found here.