Digital Engagement Index

Between Monday (5/8) and Tuesday (5/9), MTV saw a 12% increase in digital engagements, moving the cable channel from the #3 to #2 spot on the leaderboard. This boost in activity was driven primarily by MTV's official YouTube channel, which gained 2.7M new content interactions on Tuesday, thanks to 25 recent video uploads from Sunday's 2017 MTV Movie & TV Awards.

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