Jeff Bossin joined the agency as vice president, group creative director from Deutsch LA, where he worked on Target, Zillow, PlayStation and Real California Milk. In his new role, Bossin will be responsible for developing and overseeing national campaigns for Hyundai.
Michael Everard, as vice president, group creative director, will co-manage the Hyundai Dealer business.
Kelly Kliebe returns to Innocean as vice president, group creative director from The Garage Team Mazda and has previously worked at Saatchi & Saatchi, on Mazda, Toyota, National Geographic, Sony, and Charles Schwab. In his new role, he will work directly on the Genesis account.
Lori Martin was promoted to creative director and will focus on digital work for Hyundai.
Marius Gedgaudas joins the agency as a design director, who most recently worked at Ignited. He has worked with brands like Target, Levis, DirecTV, Dr. Pepper, PlayStation, Taco Bell, and MTV, to name a few.
Gabriel Gama, art director, and Guilherme Grossi, copywriter, join the agency from TBWA / Raad, Dubai.
Lastly, Alvaro Soto, senior copywriter, joins the agency from McCann Peru. He has worked on LAN Airlines, Ducati, and Coca-Cola.
"Part of putting INNOCEAN on the map is recruiting people from all over the map," said Eric Springer, chief creative officer of Innocean. "Yes, as everyone says it's all about the work. But for us in Huntington Beach, it's all about the people."