The woman returns home briefly, only to leave the house again, clearly looking for something. A new day and new outdoor items to spray: an old car, the welcome mat. Mom sees her daughter coloring a missing dog poster and now viewers understand the outdoor spraying. The woman is leaving a sensory trail of familiar house smells so the beloved pooch can find his way home. And he does. Mission accomplished.
FCB Buenos Aires created the campaign.
advertisement
advertisement