Around the Net
Marketers Need To Be Smarter With Back-To-School Efforts
- Marketing Land, Tuesday, May 16, 2017 8:01 AM
The BTS “season” is still relevant, but to focus on the short time frame before the start of school and ignore the entire school year is short-sighted. Likewise, if marketers define their Back to College consumer target as the traditional student, they ignore the range of students that leave millions of dollars behind.
