Around the Net

Marketers Need To Be Smarter With Back-To-School Efforts

The BTS “season” is still relevant, but to focus on the short time frame before the start of school and ignore the entire school year is short-sighted. Likewise, if marketers define their Back to College consumer target as the traditional student, they ignore the range of students that leave millions of dollars behind.

Read the whole story at Marketing Land »

Next story loading loading..