That publication said many AI deals involve unstructured data. For example, "driverless cars review image data to determine whether to stop at a red light or avoid a collision with a pedestrian. Voice assistants take unstructured data such as speech or text apply AI-driven Natural Language Processing and Natural Language Understanding to determine meaning and intent." When big data first came on the scene, the discussion was about how to manage a lot of structured data, according to Voicebot.ai. But AI increasingly involves having machines handle and solve the problems inside unstructured data.